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Money

What percentage of American adults would give companies their personal information in exchange for discounts or free products?

16.8% of American adults would give companies their personal information in exchange for discounts or free products - about 17 in every 100, or 2 in 10. That is the figure published by the General Social Survey for 2024.

Where this number comes from

Survey

General Social Survey

What it measured

GSS 2024 item INFODEAL (“Would R provide info for discounts, free products”), counting responses 1=strongly agree, 2=agree. Computed from NORC's public-use microdata with the survey weight WTSSNRPS and a Taylor-linearised standard error over the published design variables VSTRAT and VPSU; unweighted n = 1,535.

Population

U.S. adults aged 18 and over

Year

2024

95% confidence interval

14.3% to 19.3% (derived from the published standard error)

NORC at the University of Chicago; public-use microdata, free for research and educational use. Percentages computed here, with attribution.. See the source data

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